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Episode 01 — Paul Schlader of Birch Coffee · 58 min · 2026 ••••••Episode 01 — Paul Schlader of Birch Coffee · 58 min · 2026 ••••••
"Most competition exists in mediocrity, because most businesses are just that, mediocre. Very few are extraordinary; so when you're extraordinary, there's little to compete with."
— Jeremy Lyman
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